Meet The Team


Meet The Team

Amy Fern - Principal & Managing Director

Amy Fern - Principal & Managing Director

Amy has always had a love and passion for dance from a very young age. After years of  ‘dancing around the living room’, her Grandmother insisted that her Mum take her to her first dance class and the rest is history!

She attended The Southern Minstrels Stage School from the age of 6 and quickly developed a passion for all dance genres – learning Ballet, Tap, Modern, Jazz and Musical Theatre. She also developed a love of singing and started regularly singing solo performances at just the age of 7. 

She performed in many theatres across the south and competed regularly in competitions such as The British Arts Awards. From 2002-2004 she also performed in regular Sunday Night Live Variety Shows at Her Majesty’s Theatre and The Palace Theatre in London’s West End.

In 2005 she started singing and performing professionally and also began teaching dance and Musical Theatre in local schools and theatre groups alongside running her own event management company- Blue Butterfly Events.

Blue Butterfly Events organised many events with professional football clubs and in particular on behalf of charities. Her favourite aspect was always the Entertainment side of events.

In 2014, after realising there was a need for quality event entertainment and bringing together her knowledge of entertainment and events, she formed Blue Butterfly’s very own event dancers -The Butterflies; who she still manages, choreographs and performs with today.


In 2015, she joined the IDTA gaining her Associate Dance Teaching Qualification. It was at this time she decided to start two fun dance classes, mainly for her 3 daughters, who had inherited her love of dancing and so…… Blue Butterfly Dance Company was born.

Since starting Blue Butterfly Dance Company her main love has been teaching the Commercial classes. Starting with a small ButterflyJunior class, she has now developed dancers through to ButterflySeniors and ButterflyElites. All of Amy’s commercial classes are very popular with Commercial, Hip Hop, Street, Jazz Funk and Afro vibes! Amy’s creativity and own personal development in this area is something she is extremely proud of and admittedly, its very different from the 6yr old little tap dancer she started out to be. Now her students are performing regularly and competing too which makes her extremely proud.

In 2019, Amy finally achieved her goal of owning her own studio space and is now the proud owner and Managing Director of Blue Butterfly Studios. She plays a very active role teaching our Commercial, Pre -school, Cheer and Musical Theatre classes and is always the first point of contact for parents and students. She has a wealth of experience and training in Child Protection/Safeguarding undertaking the role of Safeguarding Officer at Blue Butterfly Studios. 

Since opening the studio, Amy is now qualified in teaching Acro and is a qualified teacher with the UK Cheerleading Association. 

Her most important role is being Mummy to her 3 girls who are already in training to take the reins of the studio one day!

Jennifer Ashley - Ballet Teacher

Jennifer Ashley - Ballet Teacher

Jennifer is a highly qualified, experienced and passionate dance teacher holding a BA (Hons) Choreography & Dance and Education Studies degree from the University of Winchester and a Level 5 Licentiate in Ballet teaching with the IDTA. Jennifer has over a decade of experience teaching all ages from toddlers to adults, with a special interest in early years.

Jennifer didn’t start dancing until the age of 11, but very quickly fell in love with it!
She completed her grades in ballet, tap and modern jazz with the IDTA as well as gaining GCSE & A-levels in contemporary dance. She then went on to complete her contemporary dance degree.
After university Jennifer went straight into teaching as a self-employed practitioner and has worked across many locations.

Qualifications include:
-BA (Hons) Choreography & Dance and Education Studies – 2:1
-IDTA Level 5 Licentiate in Ballet teaching – Distinction
-IDTA Level 4 Diploma in Dance Teaching (Ballet) – Distinction
-Certified in Progressing Ballet Technique (PBT)
-Licenced to teach Groove Child Purple Level

Bethany White - Contemporary Teacher

Bethany White - Contemporary Teacher

Beth studied at The University of Chichester where she acquired her BA(hons) in Dance. She then continued her studies, achieving her MA: Advanced Practice (Dance). During this training, Beth gained her experience in Contemporary technique, as well as gaining experience in choreography, performance, teaching and other supplementary training. 

Prior to this, Beth danced at her local dance school from a young age, training in Ballet, Tap and Modern.

Beth has a dynamic and athletic approach to moving through space alongside experience in release-based and Cunningham technique. Contemporary classes with Beth have emphasis on enjoyment and discovering new ways in which the body moves.

Michelle Murdoch - Tap, Cheer & Showtime Teacher

Michelle Murdoch - Tap, Cheer & Showtime Teacher

Michelle’s love of dance began at the age of 3. She went on to train in a large variety of styles such as Freestyle, Disco, Street, Rock n Roll, Line Dancing, Salsa and lyrical. She also competed for many years, winning hundreds of trophies and became a Scottish Freestyle Disco Champion and a cheerleader for Kilmarnock Football Club. 

She went on to train at Edinburgh’s Telford College in styles such as Ballet, Contemporary, Jazz, Tap, Performing Arts and Musical Theatre and gained an NC Qualification and HND in Performing Arts. 

From the age of 19, she worked as a professional dancer at the Gaeity Theatre and joined the casts of touring tribute shows in the UK and Scotland. She joined MSC Cruise Liners and performed in all of their professional shows. After cruising, Michelle spent the next few years dancing in Theatre productions abroad in Portugal, Greece and Slovenia working her way up to Company Manager.

 In 2012 she started an events and production company in the UK which provided entertainment across the country at private and public events

After becoming a Mummy, Michelle thought her dancing days were slowly becoming memories but luckily she came across Blue Butterfly in 2019 after relocating to Eastleigh. In 2021, Michelle watched her daughter perform in Showtime 6! During the performance she saw ‘The Butterflies’ perform. There was no doubt about it, she knew she wanted to be a part of it!

Michelle is now loving being a Butterfly and truly thankful for the opportunity to share her dance knowledge and experience with her Blue Butterfly family as a proud BB Teacher!


Luke Willett - Design & Print

Luke Willett - Design & Print

Luke is the Managing Director of and is also the amazing talent behind the many Blue Butterfly logos and images you see on our website and merchandise.

He designed the first Blue Butterfly back in 2006 and made our brand look as professional as it does today!

When he is not busy designing for us, he is working at Diguru which is a local printing company based in Eastleigh, Hampshire. Diguru have provided all the studios print ever since the studios opened. We were also very lucky to have them design all our COVID Secure signage.

James Henderson - Video Director

James Henderson- Video Director

James is a video creator and performance designer with a love for making things, whether that be using a camera, paintbrush, or needle and thread.

A first class graduate of Bournemouth University’s Film Production and Cinematography course, he has spent the last 5 years as a freelance videographer and editor, producing a huge range of video content across a broad range of sectors, with a particular focus on the arts industry.

At the end of the COVID pandemic, James turned his attention back to his theatre roots and has since also worked as a designer and maker; producing AV, set, costumes and puppets for a variety of live performance projects. He loves being able to capture and help tell stories of all kinds, whatever the medium.

James has worked with Blue Butterfly since 2019, helping to create promotional content and video material, as well as props, puppets and set for their shows and events.

Join The Team

We are always looking for ways that we can grow at Blue Butterfly Studios – with new classes, new teachers and new opportunities. We would love to hear from you, if you would like to work with us at Blue Butterfly Studios.

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